Dec 23 2008
Strange publicity

Usha Kiran Movies is one of the prestigious production houses in the Tollywood. Unfortunately the banner delivered a series of failures after which the banner stopped producing films for a long time. Now, Usha Kiran Movies is back and made it to the box office hit list with the movie, ‘Nachavule’ directed by Allari Ravi (director of the films Allari, Anasuya etc). Though this was low budget movie, the movie had good openings and a very good word-of-mouth which indicate that this will turn out to be a commercial success.
The director’s novel story and approach to the film making is one reason for the success. The more important reason is Ravi’s novel publicity. He has taken special care in the publicity of the movie and carried on the entire publicity without the images of any of the actors from the film. All the posters of this movie carried the pictures of animals like squirrels, monkeys, dogs etc. This has attracted the attention of the audience who were curious to know who the actors are in this film. The lead pair in this film are debutantes and you get to see them only after entering the theater.
Ravi was praised all over, not just for the making of the film but also for the innovative approach of taking the film closer to the public.
Leave a Reply
You must be logged in to post a comment.
Not A Member? Register for Free!