Jan 06 2009
Allari Naresh high budget film

Allari Naresh is the only male lead in Tollywood who dares to make close to five films per year and yet have a high success rate. His movies are always outright comedy entertainers and are made with a low budget. Himself and his father had been following a different business plan of releasing more low budget films, rather than investing on a single venture. In this line, Naresh’s films always had a budget of less than two crore.
Naresh is opening the new year with ‘Fitting Master’ to be released for Sankranthi. However, this movie is not just any other comedy flick from Naresh, but is a high budget film. His father EVV who is also the director of this movie had invested four crore rupees in this project. There were a few scenes shot abroad and also a strong casting in the film which increased the budget to four crore. EVV and Naresh are confident that this movie will be more successful than their previous films and would collect all the money in no time.
The role of Naresh in this movie is of a ‘fitting master’ who deliberately ignites hostility among people, but for a good cause. This is very much in the lines of the Hindu mythological character ‘Narada’ who created hostility for a good cause. Let us see how Naresh will fare in this Sankranthi.
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